E-Commerce Case Study

Punjab AgriTrade

B2B marketplace for regional farmers and wholesalers

Project Overview

Punjab AgriTrade aimed to digitize the regional agricultural economy by connecting farmers from Punjab and Haryana directly with wholesalers. We built a B2B marketplace with individual seller dashboards, inventory management, logistics integration with Delhivery, and Punjabi language support. Within 6 months, 480+ farmers joined the platform with an average income growth of 2.4x.

The Challenge

Farmers across Punjab lacked direct access to wholesalers. Client wanted a marketplace connecting 500+ sellers with buyers nationwide

Key Obstacle: Legacy system architecture and manual operations were bottlenecking scaling, resulting in high latency and failure rates under heavy transaction loads.

Our Solution

Built a B2B platform with seller dashboards, logistics integration, and regional language support (Punjabi/Hindi)

Technical Execution: Orchestrated a modern, modular cloud pipeline, implementing automatic load-balancing, advanced indexing patterns, and real-time operational dashboarding.

Key Results

480+Registered Farmers

8,400+Orders/Month

2.4xAverage Income Increase

Project Specs

Timeline4 months

Team Allocation5 engineers

LocationAmritsar, Punjab

Technology Stack

Next.jsNode.jsPostgreSQLStripeAWS S3Elasticsearch

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